تحلیل هوشمندانه و داده‌محور کسب‌وکار

سرفصل های دوره با استفاده از نرم افزار Microsoft Power BI:

Power BI introduction and Overview
– Importing Data to Power BI (Excel, Access, SQL, Web and etc. as a Source)
– Transforming Data with Power Query
– Preprocessing and Data Preparation Techniques
– Data Modeling and Building Relationships Between Different Data Sources
– Visualizing Reports in Power BI
– Maps, Scatterplots, and Interactive BI Reports
– Understanding Data Modeling in Power BI
– Data Analysis Expressions (DAX) and Time Intelligence
– Leveraging R Language and Custom Visuals (Text Analysis and Play Axis)
– Clustering in the Case of Marketing Management
– Text Mining for Location Optimization
– Using Outlier Detection Methods to Find Outliers
– Publishing Reports by Using Power BI Service

سرفصل های دوره با استفاده از زبان Python:

• Exploratory Data Analysis
• Data Drivren Marketing
• Marketing segmentation
• Customer behavior
• Interactive charts
• Data visualization